Everything you need to run Activys.

Introduction

Welcome to Activys. Orient to the platform and establish best practices from day one.

Navigating Activys

Activys is organized into several core areas that guide you from setup to campaign execution.

First Step After Registration

Client Setup: the 10DLC approval process required before sending any messages.

Creative Strategy

Creative is the primary driver of engagement. Small changes in messaging can significantly impact performance.

SMS vs MMS

Choosing between SMS and MMS is a strategic decision based on your campaign goal and message complexity.

Data Strategy

Data quality is the single biggest driver of performance.

Premium vs Standard Data

Match the right data type to your campaign objective.

Launching Your First Campaign

Account setup, building creative and audience, and launching.

Monitoring & Benchmarks

Track performance and optimize accordingly. Benchmarks are directional.

Troubleshooting Low Performance

Start with audience → then creative → then timing.

Deliverability Expectations

Text messaging is high-performance, but not perfect. Carrier filtering and variability are normal.