Strategy
Data Strategy
Data quality is the single biggest driver of performance.
Data quality is the single biggest driver of performance. The fastest way to improve results is not rewriting your message; it's improving your audience. When in doubt, prioritize audience quality over audience size.
Lists: Targeting & Suppression
Upload your own data for targeting, suppression, or appends. Always suppress:
- Recent donors
- Opt-outs (always)
- Recently contacted users
Clone Models
Expand reach by targeting users similar to your best-performing audiences. Best used for scaling beyond static lists.
Appends
Use appends when uploading lists for direct mail or multi-channel co-targeting campaigns.
Filters
Refine audiences by geography, demographics, or behavior.
- Start broad
- Align filters with your message
- Optimize over time
Avoid over-filtering. Narrowing your audience too aggressively limits performance and reach.
Still stuck?
Talk to your account team.