Strategy
Premium vs Standard Data
Match the right data type to your campaign objective.
Premium Data
Proven SMS engagers
Best for:
- Fundraising
- Advocacy
- Lead generation
Expected CTR: 5–10%
Standard Data
Broad modeled voter file
Best for:
- Persuasion
- GOTV
- Awareness
Expected CTR: 2–4%
Campaign Objective → Recommended Data
| Campaign Objective | Recommended Data | Expected CTR |
|---|---|---|
| Fundraising | Premium | 5–10% |
| Advocacy / Petitions | Premium | 5–10% |
| Lead Generation | Premium | 5–10% |
| Persuasion | Standard + Filters | 2–4% |
| GOTV / Awareness | Standard + Filters | 2–4% |
Sending Frequency & Audience Fatigue
Avoid over-messaging your audience:
- Use duplicate protections
- Monitor opt-outs and engagement
- Adjust cadence based on performance
Still stuck?
Talk to your account team.