Strategy
SMS vs MMS
Choosing between SMS and MMS is a strategic decision based on your campaign goal and message complexity.
Choosing between SMS and MMS is a strategic decision based on your campaign goal and message complexity.
SMS: Text Only
Best for simplicity and urgency.
Use SMS when:
- Message is short and time-sensitive
- Driving quick action or awareness
- Tone is conversational
Common use cases:
- GOTV
- Persuasion
- Event reminders
MMS: Multimedia
Best for storytelling and fundraising.
MMS allows:
- Images, GIFs, videos
- Longer-form messaging
- Stronger emotional engagement
MMS is typically the highest-performing format for fundraising, where additional context and storytelling improve conversion.
How to Choose
- SMS → simple, urgent, direct
- MMS → storytelling, context, emotional impact
Use MMS intentionally. The added content should strengthen the message, not pad it.
Still stuck?
Talk to your account team.