Campaigns

Launching Your First Campaign

Account setup, building creative and audience, and launching.

Step 1: Account Setup

A. Submit approved URLs

Client Setup → Sender Settings. All links must be approved before use.

B. Add credits

Balance tab → Request credits → Submit form.

C. Add users & permissions

Add team members and assign appropriate access levels.

Step 2: Build Your Creative & Audience

Create Your Message

Creative → Create New

  • Write message copy
  • Upload media (if MMS)
  • Add links (approved only)
  • Use merge fields

Submit for approval → receive email confirmation

Set Up Your Audience

Option 1: Upload List

Data → Lists · CSV or XLSX

Required: First Name, Last Name, Zip, Phone

Option 2: Build Filters

Data → Filters

Use OR to expand reach · Use AND sparingly

Step 3: Launch Campaign

  1. 1

    Create campaign

    Dashboard → Create New Campaign. Name campaign and select creative.

  2. 2

    Select audience

    Choose Premium, Standard, or Uploaded List.

  3. 3

    Set duplicate protections

    7-day creative-level · 1-day client-level

  4. 4

    Run test send

    Check formatting · Validate links · Confirm personalization

  5. 5

    Deploy campaign

    Set status to Deploy → Save → Click Deploy → Confirm

Once deployed, campaigns cannot be cancelled. Always run a test send before confirming deployment.

Still stuck?

Talk to your account team.

Get in touch