Troubleshooting Low Performance

Start with audience → then creative → then timing. Work through these checks in order:

1. 1

   Audience

   Is your audience too small? Are you using the wrong data type for your objective? Consider switching from Standard to Premium for conversion-focused campaigns.

2. 2

   Creative

   Is your message unclear? Is the CTA weak or buried? Is the hook strong enough to stop someone mid-scroll?

3. 3

   Timing

   Are you sending at a suboptimal time? Is the message tied to a relevant moment or deadline?