FAQs
Filters & Targeting
When to use filters and how to combine them.
Do I need filters?+
Not always. Filters are recommended for precise targeting, but overusing them reduces audience size. Start broad and refine over time.
Can I combine multiple filter rules?+
Yes. Use "OR" to expand reach and "AND" sparingly, as they significantly narrow your audience.
Can I reuse filters?+
Yes. Any filter you create can be saved and reused across future campaigns.
Still stuck?
Talk to your account team.